Social media and content agencies
Content calendars, captions, replies and monthly reports eat the week. New business enquiries wait while the team is heads-down for existing clients, and the agency's own channels go quiet.
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The problems in this industry
Reporting eats the last week of every month.
Screenshots, spreadsheets and a deck per client. The numbers are already a month old by the time anyone reads them.
Cost, worked example: 2 hours per client per month across 10 clients is 20 hours a month, about €7,200 a year of team time at €30 an hour.
Adelante: pulls the numbers from each platform and drafts the report, so the team edits instead of builds.
New business enquiries wait behind client work.
A prospect asks for a proposal. The team is mid-campaign, so the reply goes out a week later, after the prospect has chosen another agency.
Cost, worked example: one lost retainer a quarter at €900 a month is €10,800 a year. Four a year, about €43,000 in lost annual value.
Adelante: answers the enquiry within minutes, qualifies it, and drafts a proposal from your templates the same day.
Captions, replies and scheduling swallow the day.
First drafts written from scratch, comments and DMs answered by hand, and the agency's own channels left for "when there's time".
Cost, worked example: 10 hours a week of drafting, replying and scheduling, about €15,600 a year of capacity.
Adelante: drafts in each client's voice, triages comments and DMs, and keeps a queue ready for approval.
Worked examples with the assumptions shown. Not client results.
How Adelante resolves it
The team spends the last week of the month building reports by hand. Two prospects who asked for proposals hear nothing. The agency's own Instagram hasn't posted since the 3rd.
Your numbers
Defaults are a typical small agency. Value per enquiry is a retainer's first month, our assumption. Change any number.
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