Direct enquiries go to commissioned channels.
A direct enquiry is answered after the guest has already booked through an online travel agency. You pay commission on your own guest.
Cost, worked example: 10 direct enquiries a week lost at 15% commission on a €600 booking is €900 a week, about €40,000 a season.
Adelante: replies overnight in the guest's language, and offers the direct booking first.
Reception answers the same questions all day.
Check-in times, parking, the pool, the transfer. Seasonal staff repeat the answers, and the desk stops being a welcome.
Cost, worked example: 10 to 20 hours a week of reception time, before any extra bookings are counted.
Adelante: answers the repeat questions before arrival, so reception meets guests instead.
Card and currency fees are never checked.
Payouts are not reconciled against sales, and fees add up quietly across the season.
Cost: not priced in the figures above. Your audit shows the fees found, using your own payout records.
Adelante: compares card payouts with sales, fees and refunds, and flags the gaps.
Worked examples with the assumptions shown. Not client results.