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B2B sales and office teams

Five callers. A spreadsheet nobody cleaned. Half the numbers are wrong.

Calls go to the wrong people with no preparation, the pitch changes with whoever is on the phone, and nobody listens back to the calls that went badly. The pipeline is only visible at month end.

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Office sales team working together, smiling
B2B sales and office teams

The problems in this industry

Three leaks in the call list, the call and the pipeline.

Callers dial numbers nobody checked.

Half the numbers are wrong, and the first ten minutes of each shift go on research instead of calls.

Cost, worked example: 5 reps saving 5 hours a week at €30 an hour is €750 a week, about €36,000 a year in research and admin time.

Adelante: delivers a clean, enriched call list every morning, with the right contacts first.

Nobody reviews the calls that went badly.

Every rep pitches differently. Mistakes repeat for a quarter before anyone hears them.

Cost: not priced in the figures above. Your audit shows the meetings lost to weak calls, using your own pipeline.

Adelante: summarises and scores every call, and drafts the follow-up within the hour.

The pipeline is known only at month end.

Follow-ups go out three days late with a generic deck, and the deal goes quiet with no alarm raised.

Cost: not priced in the figures above. The audit prices the deals at risk, using your own CRM.

Adelante: sends a 7am pipeline briefing and alerts you when a big deal goes quiet.

Worked examples with the assumptions shown. Not client results.

How Adelante resolves it

From a clean list to a reviewed call and a same-day follow-up.

1. Clean list at 7amEnriched, with the right buyers first.
2. Caller prompterLive prompts: the questions, objections and next steps for this business.
3. Call reviewedSummarised and scored, with what was missed.
4. Follow-up draftedTailored proposal and ROI case sent the same day.
A typical Monday for a calling team

Five people dial a list nobody cleaned, and the manager learns why in a month.

Calls go to the wrong contacts, the pitch varies from rep to rep, and the good meetings get a generic follow-up three days later. The manager finds out at the month-end review.

  • Caller prompterLive prompts built for your business, products and prices.
  • Every call reviewedEach call summarised and scored, with coaching notes.
  • 7am pipeline briefingYesterday's calls, meetings and deals that moved.
  • CRM updated automaticallyNotes and next steps logged after every call and email.

Your numbers

Put in your own figures. See your leak.

Defaults are a typical calling team. The calculator counts admin time. Change any number.

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