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Real estate · agencies and agents

A buyer enquires on Friday at 22:00. You call on Monday.

By then the buyer has booked viewings with another agency. The team spends the week chasing people who were only browsing, and nobody records why the last big deal stalled.

No contract. Your report comes within 24 hours.

Estate agency team working together, smiling
Real estate

The problems in this industry

Three leaks between the portal and the viewing.

The first reply comes too late.

Portal leads arrive at night. The first reply comes days later, after the buyer has moved on to another agency.

Cost, worked example: one lost sale a quarter at 2% commission on a €400,000 sale is €8,000. Four a year, about €32,000.

Adelante: first reply within five minutes, in the buyer's language, with the viewing offered.

Agents spend their week on people just browsing.

Every enquiry gets the same attention, so the serious buyers wait behind the window shoppers.

Cost, worked example: 4 to 8 hours a week per agent on research and follow-up that doesn't convert.

Adelante: scores each enquiry on intent, so agents time goes to serious buyers first.

Why the last big deal stalled is never recorded.

Calls aren't reviewed, proposals are written from scratch, and the pipeline is only visible at month end.

Cost: not priced in the figures above. Your audit shows the pipeline value at risk, using your own numbers.

Adelante: reviews each call, drafts the follow-up, and sends a 7am pipeline briefing.

Worked examples with the assumptions shown. Not client results.

How Adelante resolves it

From portal enquiry to a briefed agent, before the buyer moves on.

1. Portal enquiryArrives at any hour, from any portal.
2. Reply in five minutesIn the buyer's language, with a viewing offered.
3. Intent scoredSerious buyers ranked first, browsers followed up automatically.
4. Agent briefedThe agent gets the lead with its history and a proposal draft.
A typical week at an agency

The best lead of the week waits behind the browsers.

A Swedish buyer's enquiry sits from Friday night. On Monday an agent calls a stranger about a flat already sold. Meanwhile a serious buyer waits three days for a viewing.

  • Every enquiry answered, day or nightFirst reply in minutes, in the buyer's language.
  • Agents talk to real buyersSerious buyers ranked first, with the rest followed up.
  • Every call reviewedCalls summarised, scored, and the follow-up drafted.
  • Tailored proposals in minutesProperty and ROI case drafted the same day.

Your numbers

Put in your own figures. See your leak.

Defaults are a typical agency. The value per enquiry is our assumption. Change it to your own.

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