The first reply comes too late.
Portal leads arrive at night. The first reply comes days later, after the buyer has moved on to another agency.
Cost, worked example: one lost sale a quarter at 2% commission on a €400,000 sale is €8,000. Four a year, about €32,000.
Adelante: first reply within five minutes, in the buyer's language, with the viewing offered.
Agents spend their week on people just browsing.
Every enquiry gets the same attention, so the serious buyers wait behind the window shoppers.
Cost, worked example: 4 to 8 hours a week per agent on research and follow-up that doesn't convert.
Adelante: scores each enquiry on intent, so agents time goes to serious buyers first.
Why the last big deal stalled is never recorded.
Calls aren't reviewed, proposals are written from scratch, and the pipeline is only visible at month end.
Cost: not priced in the figures above. Your audit shows the pipeline value at risk, using your own numbers.
Adelante: reviews each call, drafts the follow-up, and sends a 7am pipeline briefing.
Worked examples with the assumptions shown. Not client results.